E commerce strategies for airasia

How to Write a Summary of an Article? Objective of this proposal is to develop e-Supply Chain Management to attain a much lower operation cost for Airasia in the coming year.

E commerce strategies for airasia

Contact Us Apart from these major issues there are some more challenges and problems being faced by the company that involves misleading advertisements that is recent subject of concern over Air Asia.

It has been found involved in fake and misleading advertisements that has given wrong guidance to its customers in Australia. Further company could soon realize these factors and make it available to its customers with better promotions that were no more misleading.

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The company still faces problem in creating its own brand awareness that is very significant to develop its position in market. AirAsia has been very good to all its employees and serve and value them more than its customers Afsar, Espinouse and Penz, It provides all motivation and other facilities to its employees to make them work effectively but due to limited human E commerce strategies for airasia it hires, there has been inefficiency in its operations.

The major operations of AirAsia rely on outsourcing like customers support and services that can be major factors affecting company and its image.

AirAsia is also known to favour only those customers that have minimum baggage and those from Indonesian. This has been responsible in creating a negative publicity for the company and further it has been facing restrictions from government that have affected its business in foreign countries.

E commerce strategies for airasia

Further there are lot number of airline companies that exist due to low price and give an intense competition to AirAsia thereby affecting it by their operations and every strategy. AirAsia has been popularly known as low cost carrier airlines that has been a reason for its present sustained position.

There can be certain actions that it can focus upon to survive and face these challenges without incurring any type of loss Kumar, Johnson and Lai, Safety first This can be the plan that company focus upon towards providing efficient service, safety and security to its passengers.

People have been hesitant in travelling through flights due to several security concerns like terrorism and safe travelling that impacts the business of not only AirAsia but overall aviation industry. The company needs to promote itself and ensure all its customers about its ultimate of providing best and safe travelling experience to its customers Wyld, Jones and Totten, It needs to adopt effective safety mechanisms, security checks at airports and in flights that ensure saving from any possible occurrence of mishap.

High aircraft utilization It has been putting immense efforts in better utilization of its aircrafts that is already an advantage with it.

It can move its focus on higher frequency and turnaround of its flights that will be helpful in providing better convenience to its customers. This also aims at achieving better cost efficiencies that will turn out to be better in managing operations and revenues for company Fraher, It has been evident from its reports that it has the fastest turnaround time in its area that is about 25 minutes serving best for its customers.

Low fare, no frills Due to decreasing number of customers and increased fuel and other expenses, it is required by company to manage its costs and provide customers with prices and fares that become the factor to attract its customers.

Here, though AirAsia offers better quality service at lower fares but the same time it has been managing its cost by keeping separate options for food and beverage facility as extra costs Ramiller, It ensures lower fares and best service but does not compromise with its quality.

The customer service department needs to evolve itself for managing all customers and operations effectively.The e-Freight Partnership Program of MASkargo is a strategic e-commerce framework that aims to develop a paperless environment that will enable collaboration among various key players of the logistic industry to adopt electronic channels as the way of transacting business processes with each other.

Data-based e-Commerce An IATA report on the future of airline distribution from points out the burgeoning big data movement – one that continues to unfold today and to shape the landscape of travel e-commerce.

His current responsibilities include all Air France KLM’s strategies and policies concerning E-commerce to optimize all activities related to barnweddingvt.com and barnweddingvt.com (e-sales, e-services, e-acquisition, social media and mobile).

Air Asia Business Analysis12 - Download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online. Airline industry. E Commerce - AirAsia.

E commerce strategies for airasia

Air Asia Final. Strategic Management AirAsia.

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AIRASIA PROJECT PRESENTATION. Air Asia 5 Porter's Forces The strategy that they have formulated at the beginnings was a clever blend of proven strategies by other low cost airlines is US and Europe. They are Ryanair¶s operational strategy (no frills, landing in.

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